The Perfect PR Playbook…For Responding to a Cyber Incident

The Perfect PR Playbook…For Responding to a Cyber Incident
Cyber attacks now present a clear threat to all businesses and customers. While the problem is recognized among most large-scale enterprises (i.e. those with the capital to invest in high-end cybersecurity), there remains an inability for any network to remain 100 percent secure. This means that, for now, the average likelihood of a data breach remains high across the spectrum while the capacity for prevention is worryingly outpaced by the capacity of the threat. Today, there is no excuse for not having developed a full plan for responding effectively to a data breach, beginning with an airtight strategy to protect customers and the organisation's public reputation...

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